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[TREND / EXPORT CASE]

K-Book Trend in Latin America Seen Through the Chilean Publishing Market

Export Case   K-Book Trend in Latin America SeenThrough the Chilean Publishing Market   2022.11.07   When people make a general analysis of Korea, they often use words like “turbulent” and “dynamic.” This is closely related to the modern history of the country. Korea is located in the most unique geopolitical region in the world, and such a condition made Koreans go through many miserable moments in history; its modern history was as if it had been dropped in the middle of the turbulent sea.It is true that the historical and geopolitical environment has made Koreans experience bitter times in history. Still, just like how shells produce beautiful, precious pearls after long years of perseverance, the pain and sorrow gave Korea a rich and profound cultural heritage and a unique sensibility. As a result, you can truly find so many priceless literary works and writers in the country. However, unlike how Korea boasts many novels, stories, and poem...
  • VOL.52 / 2022.11
[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in the U.K.

Export Case   Successful Import Case of Korean Literature in the U.K. Publishing the best literature from East Asia, be it classic or contemporary   2022.09.05   When we started Honford Star, our original plan was to publish the short stories of Yi Sang, the tragic poet of early modern Korean literature. His bizarre imagery and youthful exuberance attracted us, even though the difference in language and decades between him and us. Unfortunately, we were never able to publish Yi, but our love of offbeat Korean literature continued.At Honford Star, we aim to translate books right at the edge between genre fiction and literary fiction. So when Anton Hur sent us the first two stories in the Cursed Bunny (Arzak) short story collection, we bought the rights as fast as we could. The stories were absurdist masterpieces that showcased author Bora Chung’s ability to mix the fantastical with social critique. Her stories fit in perfectly with our other Korean b...
  • VOL.50 / 2022.09
[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[TREND / EXPORT CASE]

Promoting La Torre and Korean Literature in Italy

Export Case   Promoting La Torre and Korean Literature in Italy   2022.07.04   La Torre (Italian title for Tower (Moonji publishing)) by Bae Myung-hoon is the second Korean book we published, after Bae Suah's Notti invisibili, giorni sconosciuti (Italian title for Untold Night and Day (Jaeum & Moeum Publishing)).We planned its publication so that it was ready as a preview at the Salone del libro di Torino, the most important book fair in Italy. We reached this moment with a lot of excitement, as 2022 has been an important year of change for our publishing house, with a rebranding operation with a new logotype and visual identity.   But let's start from the beginning. add editore is an independent publishing house founded in 2010 in Torino, a city historically linked to publishing.In 2015, returning from a few years spent developing cultural projects in Southeast Asia, I launched the Asia series, which includes different literary genres ...
  • VOL.48 / 2022.07
[TREND / EXPORT CASE]

12 Years of Publishing Korean Books in Vietnam

Export Case   12 Years of Publishing Korean Books in Vietnam   2022.06.07   Nha Nam is one of the leading literary book publishing companies in Vietnam, and one of our main goals is to introduce the world's literary works to Vietnamese readers. Since our founding in 2005, Nha Nam has purchased the rights to many works from the UK, France, USA, Germany, Canada, China, and Japan and accomplished certain achievements. However, at the time, although we were keen to publish Korean books, we had quite a few difficulties finding books and contacting Korean copyright owners. Moreover, we did not have much information about Korean literature, nor did we have editors who could read and translate Korean. We could only refer to information through other languages such as English, French or Chinese. At that time, although not many Korean literary books were published, Korean dramas were widely known in Vietnam, so we decided to experiment with the book that had b...
  • VOL.47 / 2022.06
[TREND / EXPORT CASE]

Dollagoot Dream Department Store in the Taiwanese Publishing Market

Export Case   Dollagoot Dream Department Store in theTaiwanese Publishing Market   2022.05.02   Taiwanese cover of Dollagoot Dream Department Store     The motive for publishing a Korean book   Solo Press (寂寞出版社行), which published Dollagoot Dream Department Store (Sam & Parkers) in Taiwan, was established in 2008. We have been introducing fresh and new works covering unique subjects from around the world in the vast ocean of literature for Taiwanese readers. Also, we have published global bestsellers such as The Millennium Series, The Girl on the Train, and S.. This was not the first time that the Eurasian Press Publishing Group, a mother company of Solo Press, introduced Korean fiction to Taiwanese readers. Before Dollagoot Dream Department Store, it has translated and published Please Look After Mom (Changbi) by Shin Kyung-Sook in Taiwan as well.When we first came across...
  • VOL.46 / 2022.05
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K-BOOK Import Case in Germany

Export Case   K-BOOK Import Case in Germany The start of a new story   2022.04.04   In 2017, when a colleague at our publishing house came across the title The Things You Can Only See When You Slow Down (Suo Books) by Haemin Sunim and suggested we buy the German rights, no one thought that this would be the beginning of a new era. Of course, we assumed that the book would sell well – why else would we want to publish it? Nevertheless, we were surprised how quickly the first edition sold out. In the meantime, over 40,000 copies have crossed the counter and the 7th edition has just been printed. One reason for the great success in Germany was certainly Haemin Sunim's reading tour, which we organised in 2018, as well as his activity on social media, where he has millions of followers. Another is that Korean culture has become increasingly visible in Europe in recent years and interest in Korean literature has also grown in this country.   ...
  • VOL.45 / 2022.04
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Successful Import Case of Korean Literature in Japan

Export Case   Successful Import Case of Korean Literature in Japan Publishing status of translated Korean literature   2022.03.07   Hayakawa Publishing has been translating and publishing original novels of Korean dramas that succeeded in Japan since the mid-2000s. For example, we published Physician Janggeum (Greenboat Magics) by Kim Sang-Hyeon in 2004 and Seodongyo (Knowledge Smith) by Jung Jae-In and Kim Young-Hyun in 2006. We have been selling novels of successful Korean history and romance dramas in Japan to Japanese K-drama fans.Then, the mega-hit of Kim Jiyoung, Born 1982 (Minumsa Publishing) by Cho Nam-Joo in 2018, and Almonds (Changbi Publishers) of Sohn Won-Pyung in 2019 worked as a game-changer in the overseas literature market in Japan, transforming and expanding it. These two books were also massively popular in Korea and highly appraised, with fun storylines. So, the reason behind their popularity in Japan can be largely put to two a...
  • VOL.44 / 2022.03
[TREND / EXPORT CASE]

China Export Case

Export Case   China Export Case Online advertisement and strong sales of children's books during the pandemic   2022.02.14   Recently, I visited an exhibition held in the National Fold Museum of Korea on “Our Lives Beyond Epidemics.” From the period of the Three States, Goryeo, the Joseon Dynasty, to the modern and present-day, epidemics have always been a part of Korean history. Diseases that emerged from wars, changes in the natural environment, or foreign sources have made life miserable for people. Maybe it was our ancestors' persistence to get over hardships that led us to live a life today, accumulating all the knowledge on overcoming challenges. Even in the present day, human beings defeated pandemics several times. However, the recent one caused by COVID-19 neutralized our pride in cutting-edge science and technology. The pandemic has lingered for more than three years now, and this may be the sign that it is time for us to coexist with diseases.For the...
  • VOL.43 / 2022.02
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